Our core values

At ASIGE, our core values are woven into every basket we produce, a reflection of the skilled hands, rich cultural heritage, and deep purpose behind our work. These values guide our mission to empower women and young people, protect the planet, and create products that carry both beauty and meaning.

1. Fairness

We are committed to fair wages and ethical working conditions for the women who handcraft our products. As proud guaranteed members of the World Fair Trade Organization (WFTO), we uphold the principles of fair trade in every aspect of our operations thus honouring creativity, cultural heritage and human dignity over mass production. Every artisan is treated with respect, and every product is a celebration of their craftsmanship.

2. Sustainability

ASIGE puts people and the planet first. From sourcing eco-friendly materials like elephant grass and millet leaves to replacing single-use plastics with reusable alternatives, sustainability is at the heart of everything we do. We prioritise the well-being of our artisans, customers, communities and the environment to build a better, greener future for all.

3. Partnership

We believe lasting impact is only possible through collaboration. ASIGE actively works with individuals, institutions, policymakers, and brands to foster collective ownership and community-led change. We welcome partnerships that align with our vision of empowering communities and protecting the planet.

4. Artistry

Every ASIGE product is a work of art, authentic, stylish, versatile and deeply rooted in cultural tradition. Our handwoven baskets and accessories are not only functional but also express the creativity and identity of the artisans behind them. Each design tells a story.

5. Quality

We do not compromise on quality. Every ASIGE product is meticulously crafted using the finest materials (elephant grass) and traditional weaving techniques. Our artisans pay close attention to detail, ensuring that every purchase is an investment in excellence, durability and cultural heritage.

6. Community-Driven Impact

At ASIGE, profit is not our measure of success: people are. Each purchase directly supports the economic independence of women and young people. Proceeds go toward reproductive health education, the distribution of sustainable sanitary pads, vocational training for teenage mothers and school dropouts, and scholarships for girls pursuing University education. When you support ASIGE, you are investing in lives, not just products.